"Just being white, you will win" - A Thai Beauty Ad

New Thai beauty ad has drawn backlash after suggesting 

"Just being white, you will win"

This is unfortunately not the first time a Thai ad has drawn accusations of racism. The advertising for a skin whitening cream says "Just being white, You will win". Without the pill "The whiteness I have will vanish" warns a Thai actress. The actress stops smiling as her skin turn black. 

There are many advertising follow a pattern of racism that has long existed in Thailand. (Mukdawijitra, a professor of sociology and anthropology)

We have been brought up with this value for so long. I think it should stop at one point. It is one of the worst advertisement ever. Personally the actress should have realised the racism behind the ad before accepting the job. Sending wrong message to young children is never something good.

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